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Tag Heuer

150 years of pioneering precision time pieces and chronographs. Swiss avant-garde since 1860. History begins every morning.

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Did You Know?

A word about Non conflict diamonds: Today, over 99% of the world’s supply of diamonds is from sources free of conflict. In 2000, a coalition of governments, non-governmental organizations and the diamond industry worked together to address this issue. In 2002, they established the Kimberley Process Certification System, a UN-backed process that has virtually eliminated the trade in conflict diamonds.